C3's 100K for the Cure Event 

  • Proposed date - Saturday, October 15, 2022 (after Seagull Century Ride) You can use Seagull as an advertising vehicle for Ride for the Cure. Have booth at that event to register people!!!

  • Estimated number of participants - 250? - Have a set number then close the event. That way it creates DEMAND and URGENCY to register.

  • Charity Partner: BreastCancer.Org.

  • Hotel Partner (The Tidewater Inn & Tidewater House ... with a discount code for event participants).

  • Early-bird arrival (come Friday night and stay over . . . carbo-load at The Wardroom or Roma Alla Pala; do event on Saturday, then stay over for complementary C3 Group Ride on Sunday Morning :))

  • Ride Waivers - We need FREE legal advice to review a waiver.

  • Event Price $70 (heck they get a jersey).

  • Event registration system (online, POS, bank account, etc.).

  • Event package (what do riders get? wrist band? Jersey, course map.

  • Port-0-Potties (with sinks/sanitation) at Rest Stops, Start/Finish.

  • Staff required?

  • Bib with tear-aways to redeem for food/beer.

  • Bags, LookAlive.org

  • Online PDF Brochure with all information clearly stated (featuring Bluepoint Hospitality Properties :)).

  • For Jerseys - Have Accurate Size Chart Online.

  • Route (100K only) that will take riders in timed, masse start, right through town and by Bluepoint properties, so as to offer photo opportunities for their marketing.

  • Bib Numbers and Helmet Numbers.

  • First Aid by Easton Volunteer Fire Department?

  • Accurate Cue Sheets.

  • Course Signage and Directions!

  • Other, non-monetary sponsors and supporters (i.e. YMCA as start/finish location, Easton Police Department for traffic control, etc.).

  • The VFW as a Start/Finish Location - They have a liquor license already. If we made the start a little later (because of the prevailing daylight) they could help with the food and get paid for it (grilled things and beer).

  • Rest stop locations and requirements (staff and food and water/beverages). Will need a minimum of 3 rest stops at 15mi, 30mi, 45mi . . . plus, maybe one more. Let's do this right.

  • Incorporate Frederick Douglass Park on the Tuckahoe

  • After-race, finish line events and food.

  • Brewery partner with "Bluepoint" Lager?

  • Music?

  • Social Media and Advertising Campaign?

  • Volunteers needed?

  • Sweep Car.

  • Mechanical Support along route.

  • Emergency Telephone Numbers for On-Route.

  • Mechanical Support at Start (Talbot Cycle & Sport?, Bike Doctor KI?).

  • Photographer - Post Photos to Photo-Sharing page so that participants can grab snaps of themselves!


I think we need to have a business plan of sorts put together before we approach ... the major sponsor :)

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